Facing a market that was slowing after the pandemic bubble began to settle and proactively looking to secure his client pipeline, Sergio Gonzalez, SG Associates founder, decided to grow his four real estate brands in the high-end market of Westlake Village in Los Angeles. In late 2022, seeking an alternative to the costly domestic employment options, Sergio explored our services. He hired our virtual staffing service to test if virtual assistants and marketers based in Nicaragua could support his future growth goals.
While he had his doubts initially, as any savvy business operator should, in a couple of short months, our virtual team was able to impart a sizable value, showing him our advanced capabilities and at a fraction of the cost stateside. Thanks in part to our management advice and experience-based guidance, SG Associates moved forward with VOOV and hired three additional virtual marketing assistants, one salesperson, and two admin assistants for what would be a fast and rewarding journey!
Very quickly, Sergio Gonzalez realized that he could leverage his virtual marketing team productivity to focus on his most dollar-productive role as CEO, commanding the macro vision of the branding strategy for his real estate businesses and exploring new channels and grassroots brand promotion methods to increase and maintain an optimal positioning for all four of his businesses in the Southern California Market.
While initially, the task seemed daunting, as managing a virtual team was a new experience, that unfamiliarity quickly passed and was replaced by an improved and more robustly scalable and able corporate core that would be able to support the needs of SG Associates Inc., SG Property Management, 805 Title, and 805 Escrow.
In less than a year, SG Associates brands benefited from VOOV team’s well-coordinated and cost-efficient marketing strategy. Being able to couple costs across the business is an ideal strategy and a hard-to-ignore competitive advantage for any Realtor® looking to take their operation to the next tier of success. In this case, and many others like it, VOOV can demonstrate that our assistants, properly integrated into your business operation, will quickly provide you and your local team more bandwidth for dollar-productive activities and show significant results. Let’s take a look at a brief overview of the VOOV process and how we made it happen!
